It's Cold Season, don't blow it!

​Cold and flu season are here in addition to COVID, so it’s only a matter of time before we need to reach for a Kleenex tissue. We will not stop and think that this world-wide remedy came about by accident as opposed to design.
After World War I, Kimberly Clark was looking for a new use for its filter paper that had been used in gas masks. After several false starts and lots of refining, in 1924 they marketed the paper as Kleenex Cleansing Tissue, a disposable replacement for cloth towels that, at the time, were used to remove cold cream lady’s faces. It was placed on the beauty products aisle along with lipstick and eyeliner. It was enjoying moderate success.
Bu shortly thereafter, Kimberly Clark’s head researcher got hay fever, and started using the tissues as a disposable handkerchief, something that didn’t exist at the time.
He wondered…
In 1932, in response to this discovery, the company changed its advertising strategy, adding the phrase, “The handkerchief you can throw away.” Sales doubled, and now Kleenex is now synonymous with disposable tissues and today most kids haven’t heard of a handkerchief unless the word comes up in a spelling bee.
Here’s the takeaway: Sometimes a better solution may only require a new way of looking at things. The answer may be right under your nose.
Source: Kimberly-Clark.com; Brand History